A Force for Good UpdatesAadyam Handwoven, a nonprofit social enterprise, is dedicated to empowering India’s artisan weavers by creating a self-sustaining ecosystem. With 70% of weavers being women, we are committed to enhancing their quality of life and preserving their craft. Watch now to learn how we are making a lasting impact on these communities.
A drop has the power to pave the way for a sustainable future. Making this essential source accessible, we are cherishing and conserving water where our efforts have already changed the lives of 50,000 people. Watch how we’re committed to doing our part today to create oceans of change for tomorrow.
Cervical cancer is the second most common cancer among women in India. Through our healthcare initiative, we have supported over 45,000 girls in Maharashtra by providing HR-HPV vaccines. Watch how we’re making a difference in women’s health.
For the first time ever, the Times Network brought together its top anchors across 5 news channels for an editorial discussion, live-telecasted simultaneously on Times Now, Times Now Navbharat, Mirror Now, ET Now, and ET Now Swadeshi.
Aligned with the Quad Summit 2024, where Prime Minister Modi represented India, the editorial discussion focused on India’s growth story, with a special emphasis on Aditya Birla Group’s contributions.
The Group’s new philosophy, “A Force For Good,” was showcased through the brand film, which played across all five channels during prime-time editorial coverage.
Mr. Amitabh Bachchan narrated India’s struggle against polio, emphasizing the pivotal role the Aditya Birla Group played in the country’s victory over the disease. In the early 1990s, India accounted for nearly 60% of the world’s polio cases, making eradication seem impossible. However, the launch of the Pulse Polio Immunization Programme in 1994, with the iconic slogan “Do Boond Zindagi Ki,” changed everything.
ABG’s contribution was crucial in delivering polio drops to 10 crore children, ensuring that the campaign reached even the most remote corners of the country. The relentless work of over 2 million health workers and volunteers, alongside government and global partnerships, ensured no child was left behind. On 13 January 2011, India reported its last polio case in Howrah, West Bengal, and three years later, on 27 March 2014, the World Health Organization declared India polio-free.
Mr. Bachchan reflected on this incredible journey, expressing pride in India’s achievement and emphasizing the need for continued vigilance in global health efforts.
Grasim, incorporated ten days after India’s independence, marked the beginning of a new era for India. One of independent India’s first large commercial enterprises, Grasim has played an integral role in India’s growth. At its inception, Grasim was created as a textiles manufacturing unit with the vision to make India self-reliant and accelerate the nation’s growth.
With every four scored by an Indian player, the Aditya Birla Group’s “Fours for Good” initiative provides 1 child with a cricket coaching program at a professional cricket academy. Selected children will have the opportunity to attend a comprehensive training camp at the prestigious SIX Cricket Academy, where they’ll gain access to coaching, resources, and facilities to help them reach their potential.
Mr. Amitabh Bachchan narrated India’s struggle against polio, emphasizing the pivotal role the Aditya Birla Group played in the country’s victory over the disease. In the early 1990s, India accounted for nearly 60% of the world’s polio cases, making eradication seem impossible. However, the launch of the Pulse Polio Immunization Programme in 1994, with the iconic slogan “Do Boond Zindagi Ki,” changed everything.
ABG’s contribution was crucial in delivering polio drops to 10 crore children, ensuring that the campaign reached even the most remote corners of the country. The relentless work of over 2 million health workers and volunteers, alongside government and global partnerships, ensured no child was left behind. On 13 January 2011, India reported its last polio case in Howrah, West Bengal, and three years later, on 27 March 2014, the World Health Organization declared India polio-free.
Mr. Bachchan reflected on this incredible journey, expressing pride in India’s achievement and emphasizing the need for continued vigilance in global health efforts.
India Today Group, in its Independence Day special, featured a story discussing what it will take for India to become a global giant. The Aditya Birla Group partnered with this story editorially, highlighting how India can be a Force for Good across these 10 sectors. These sectors include Economy, Infrastructure, Industry, Education, Technology, Defense, Health, Agriculture, Energy, and Soft Power.
Strategically planned ads were run on Samsung TV, Amazon Fire, and Jio TV. These partnerships enhanced our campaign’s visibility, connecting with diverse, difficult to reach SEC A+ audience.
A Force for Good brand manifesto film was featured across leading OTT platforms, including Jio Cinema, Hotstar, Zee5, and Samsung Ads, reaching diverse mobile audience.
For the first time ever, the Times Network brought together its top anchors across 5 news channels for an editorial discussion, live-telecasted simultaneously on Times Now, Times Now Navbharat, Mirror Now, ET Now, and ET Now Swadeshi.
Aligned with the Quad Summit 2024, where Prime Minister Modi represented India, the editorial discussion focused on India’s growth story, with a special emphasis on Aditya Birla Group’s contributions.
The Group’s new philosophy, “A Force For Good,” was showcased through the brand film, which played across all five channels during prime-time editorial coverage.
Rahul Dravid – Brand Ambassador for the campaign
Hero Film featuring Rahul Dravid
Website for the campaign providing details and for registrations.
Integrated logo unit for the IP
Initiative Explainer Film Featuring Jatin Sapru
Campaign Assets Triggered on Hotstar and StarSports every time a boundary was hit by the Batsman
Cricket Live Integration
Jatin Sapru’s Teaser – Build Up to Cricket Live
Activations on Cricket Live Product Loop (In Studio Plasma)
Activations on Cricket Live
Super 4s Sting (In Show)
The Better India x Aditya Birla Group bring you stories of resilience and local action, proving that real impact begins at home. Get inspired by the power of everyday heroes!
Teaser Video for Force for Good Heroes
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